For many businesses, their first trade show marketing purchase is a trade show stand. However, Chicago conference professionals often combine banner stands with trade show display rentals that are tailored to the size of each venue.

Choosing the right marketing tools for your next recruiting conference, meeting or fair can be a difficult task, especially if you are interested in changing your marketing style or this is your first foray of purchasing any type of display or exhibition. The different types of booth materials can be confusing, and it can be difficult to tell whether to buy or rely on a trade show display rental. Exhibitors often use a mix of elements, renting some but buying trade show stands. Marketing supply companies offer these components, sometimes referred to as banner stands, in several standard sizes which can be configured in a variety of ways to fit the available space.

Trade Show Stands – Conference Favorites

Many cities have some excellent conference and marketing venues. With so many different spaces available, it’s worth investing in a flexible and versatile exhibition. You’ll also get a lot of use from them, even outside of standard conferencing. This sleek, freestanding unit can be used in almost any space and make a big impact. They are easy to send from one location to another, saving you money.

What types of units are available?

The most popular is the retractable style that uses roll-up graphics stored at the base of the unit. You simply unroll the graphic and screw the top onto the snap-in-place header. Some styles have adjustable heights, and in many cases you can switch the graphic depending on the place or product you want to highlight in your marketing.
You can also use two or three consecutive banners to display separate graphics or introduce a product or service sequence. Layered or double-sided graphics are another option for trade show stands organizers of love.

Why are banner stands a good investment?

Trade show stands are relatively inexpensive to the high impact they have, and affordable for almost any sized business. Because they are linear in design and take up very little floor space, they are ideal for smaller sized viewing areas. Finally, if you buy banners as your marketing base, you can easily supplement with a trade show display rental. Places can vary in size and shape, allowing you more or less space. You can use trade show booth rentals to add to your marketing while easily integrating your banners into the overall layout.
If you’re looking for trade show booth rentals, compare rental agreements from several different providers. If you want to complement your trade show display rental, the exhibition vendor can show you a variety of affordable banners that you can buy and keep for long-term use.