You’ll need personalized trade show gifts if you’re attending a trade show, and they’re a practical, less-cost way to get your name in front of your target audience, the bulk of whom are decision-makers.

According to Exhibit Surveys, more than 80% of tradeshow attendees have the power to influence purchasing decisions, and more than 50% buy something as a result of visiting the show.

Promotional trade show handouts are, of course, a must. They increase revenue and shorten the sales cycle for your firm. You cannot afford not to make use of them, and your competitors will most probably use them to entice customers and prospects. That’s just the way trade shows are.

However, you are not required to mix in with the other booths. With promotional things, you can stand out and make your company remember.

When selecting trade show giveaways, keep these three points in mind to set your brand unique at your next event:

1. Select giveaways that are appropriate for your brand.

There are thousands of promotional products available, but that doesn’t imply they’re all a good fit for your company. Always choose things related to your business to optimize the efficacy of your trade fair handouts. People must form an immediate connection with your business and the freebie you’ve just given them. For example, if you work in healthcare, a logo hand sanitizer makes more sense than a personalized lighter. A promotional cooler bag is a better alternative than a bespoke dog leash if you’re in the food industry. Keep your promotional materials in line with your brand.

2. Make them aesthetically pleasing.

Promotional things that are beautiful, fashionable, and visually appealing attract a lot of attention. They’ll want to view it if they’ve never seen it before and it looks fascinating. When your logo is put on high-quality, well-designed promotional products, it also casts a positive light on your brand. Choose trade show giveaways that will naturally appeal to your target demographic, and you’ll generate interest in your booth.

3. Choose promotional goods that have a purpose.

While novelty items are enjoyable, your trade show handouts should have a meaningful purpose for your audience if you want your logo to stick around for the long haul. Attendees will keep your giveaway if they believe it has worth it. If not, it will almost certainly wind up in the garbage; people can only carry so much at a tradeshow. Make sure your giveaways, such as personalized bags or logo drinkware, are functional and meet a universal need. Everyone needs these products, so they are more likely to be used.