The best exhibition displays don’t just follow the normal rules of strong design.
Learn what is the difference between the exhibition booth and how your exhibition exhibits can steal the secrets for your benefit!
Do you know that a trade show is a great company? Have you ever wondered how it can get such great results? The secret lies in years of experience and knowledge, and how to work in a convention. When most people start designing a unit, they have relatively little experience in it. They are usually able to understand and implement design rules, but they have not yet fully grasped the subtleties like the masters. Although only time can help you fully understand what makes a truly impressive trade show exhibit, learning some of these secrets will help reduce the time it takes and help make your current design as dynamic as possible.
Secret #1: Do something bold.
The chief designer has never been afraid of being bold. He may have enough experience, be confident in his own decision, and be willing to support him if he is questioned. However, this kind of self-confidence is not arrogance or carelessness; it is arrogance or carelessness. No really great designer will make a decision without thoroughly reviewing data, facts and historical samples from the relevant industry. Gut’s instinct is not enough; the combination of intuition and evidence is the solution.
Secret #2: Simple trade show displays are often the best.
Most people try to overcomplicate their exhibition, especially the first one they designed. Although flashy positions can be successful, they often do more harm than good. Experienced creators know that the simpler the information presented, the clearer it will be to the audience. Complicated positions are not always the answer.
Secret #3: At the auto show, a picture is really worth a thousand words.
When a good picture will be done, the designer will never use words. Qu Xiao Chengri likes to show and not tell. He encourages photo shooting to convey information such as product durability or product benefits. The reason is simple: when people see someone doing something, they naturally imagine that they are in the same situation. It is a powerful tool to attract attention and drive sales results.
Secret #4: Size is not everything.
An experienced veteran is not worried about having the largest exhibits at the exhibition. He realized that size does not determine quality. Not to have a strong influence, but to have the right kind of presence to attract the right visitors and promote the business.
Secret #5: Planning is suitable for all exhibition booths.
There are not many plans. No set of schematic diagrams is too detailed, and no model is strictly constructed. Planning ahead allows for fine-tuning of the exhibition display. It allows them to be positioned well and prevents them from needing to be replaced in the future due to foreseeable problems.
Secret #6: Low cost is not always value.
For the first time, designers often confuse the price tag of a trade show stand with the actual value. It was a mistake, because the cost involved in the trade show exhibits was much higher than the initial cost. Learn how to look under the surface and really question what you get for money. Good companies that provide quality support are almost always worth the extra.
Secret #7: Design rules are broken.
This is true in many other fields, and so is it: when you become an expert, all the rules you start to learn stop applying. You can do things that seem contradictory, contradictory, or even counterproductive. When you have experience, you will be able to imagine the other side and imagine the benefits. Rather than being counterproductive, it is unexpected, fresh and hot, and usually very successful.
The tips here are almost not a comprehensive list. They are just some ideas, gathered from some high-level ideas that are used to design the exhibits of today’s trade show. When you continue to create a trade show stand, you will undoubtedly have your own list.