As a new firm, you can market in a variety of ways. Maybe you’ve tried every trick in the book. On primetime cable, your commercial with a talking monkey ran. Above the busiest highway is a massive billboard depicting you in a meditative attitude. You also have a loud, slightly obnoxious Spotify commercial playing. The next logical method for you is to market your company at a large trade exhibition.
If you’ve never been to a trade genuine before, be warned that they can be noisy and exhausting. There is, however, no better method to get the word out about your business. Simply being friendly, bringing the correct personnel from your team, and advertising with free promotional giveaways will ensure that you leave a lasting feeling. Even so, that isn’t the only thing you may do to win over the crowd!
Here are nine definite strategies to come prepared and stand out from the crowd without further ado!
#1 Take a Seat at the Head of the Table:
It’s not going to do much to make people feel welcome if you’re sitting like a bump on a log with your hands crossed in front of you. It only takes 7 seconds for someone to form an opinion about someone after meeting them for the first time. You’re representing your company, and if people believe you’re cranky and distant, imagine how they’ll feel about your company. Every visitor’s experience will be made or broken by your body language, tone of voice, and general excitement.
#2 Make Sure You Have Enough People:
It’s tough to predict how busy you’ll be at a trade fair. Perhaps someone becomes hooked on your product and wants to learn everything there is to know about it. Other folks are passing by your booth at the same time. Ascertain that you have enough hands on deck to meet the demand. Furthermore, only hire people on your team who have strong personalities and are well-versed in your brand.
#3 Distribute Free Merchandise with Your Logo:
Naturally, your company is the center of the universe. However, not everyone shares this sentiment. A trade show visitor will pass by hundreds of booths in a short period. Until you give them something they can take a house, your Tom, Dick, and Jane will blend in with the rest. Bring along eye-catching advertising freebies, such as shimmering water bottles or useful canvas bags.
#4 Make Sure You’re Well-Fed:
Make it on your feet for a long time with no breaks. As a result, you may not have time to rush down to a deli and get a quick sandwich. Make sure you have fast, refreshing snacks in your bag, such as protein bars, apples, or almonds. Also, don’t forget to pack plenty of water! When customers are anxious to visit your booth, the last thing you want to do is pass out from dehydration.
#5 Don’t Forget to Wear Branded Jackets:
With all those sweating bodies so close together, the convention hall will either be insanely hot or impossibly freezing. Trade show locations, for some reason, haven’t yet mastered the art of good ventilation. Just in case it turns chilly, you’ll want to bring some warm clothing. Consider it a new approach for people to recognize your organization right away.
#6 Gather a Crowd:
Birds of a feather flock together, as the old saying goes. When a group of people surrounds your booth with positive energy, more people will naturally come over to see what the fuss is all about. You can only get that attention if you have something entertaining to show. It’s critical to develop a crowd around your brand, whether you’re hosting a game or offering live entertainment with a live performer.
#7 Make your visitors feel at ease:
Attendees will have been on their feet all day and will be fatigued when they arrive at your booth. Make a sitting area for them. Even better, provide some form of entertainment for them to enjoy while they are there. If you sound too sales, they won’t want to listen, but they’ll pay attention if you play a hilarious video. Please give them a snack to make it even more interesting; make sure to verify the rules/regulations of whoever is sponsoring the trade fair.
#8 Connect and Network:
It may appear easier to sneer at your competitors and say hurtful things behind their backs. Don’t get caught in this snare! These are coworkers who work in the same field, and they might know a few trade secrets that you’ve overlooked. Take the period to shake hands, introduce yourself, and establish relationships.
#9 Dress to Impress:
Whether a three-piece suit or a hot dog costume, the clothes you select to wear convey your brand identity. The same goes for the manner you set up your booth. You’re not going to draw much attention if you have a huge stand with nothing but corporate images. People will be drawn to your brand immediately if you go the additional mile and decorate with lights, balloons, or, in extreme cases, fog machines.
It’s well worth the effort to ensure that you’re a blazing star at the next trade fair. These promotional events had their origins in ancient civilizations when individuals made a living selling ceramics, art, food, and fabrics outside of city walls at bazaars. They are now big promotional events that attract millions of people each year. You’ll create new contacts and thrive as a company if you make sure your brand is the talk of the event.